SEO: a land of mirages
In their race for money, thousands of companies around the world struggle to get their websites to top positions on Google rankings. They know well - and if they don't, they don't now anything at all - that from Google's second page forth, it's pretty much economic graveyard. They all want to be a customer's first choice, they all want the spotlight.
Wherever there's customer demand - or corporative demand - service providers will swarm trying to convince companies that their services are their best choice, just the same way such companies will try to convince their own clients. SEO providers will try to flashlight companies and dazzle them with their best offering, unbeatable prices and unmatchable results. Of course, companies themselves should know better than anyone that sometimes providers do not sell what they promise, and excessive or unwise faith in their products could lead to a letdown. Surprisingly, some companies actually don't, and one after another they fall for false promises and hire services that actually backfire and can even make them loose rank overnight. Read More...
All Because of a Penguin
Some people see ghosts in their nightmares. Others see monsters, or shadows, or witches. In 2012-2013, webmasters saw penguins.
Before those years, building a strong SEO through backlinking was really simple: seed, seed, seed as if there were no tomorrow! The amount of backlinks was considered a plain indicator of website relevancy, and SEO agencias as well as webmasters who wanted to work in their sites' SEO would simply spread links across the Internet. For a while, it worked. Then, Google developed his algorythm, Penguin, and everything changed.
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